Transform Your Trauma Therapy Practice

Reconnect With Your Why

Reignite Your Passion and Transform Your Trauma Therapy Practice

You became a therapist because you care deeply but over time, the passion that once fueled your work may have gotten buried under paperwork, packed schedules, and the emotional weight of this profession. In this opening call, we'll pause to reflect on where you've been, where you are now, and what you truly want moving forward. 

AI Tools for Foundation Building

Get the tools to support your business

Learn to use AI assistants (Claude, ChatGPT, Google Notebook LM) to help you calculate sustainable rates, develop clear policies, organize your specialized training, and draft marketing copy that sounds like you. We're giving you these tools in Week 2 because you'll need them from the start.

Money Mindset 

Time to explore how we learned to set our rates

Discover why trauma therapists are paid like products despite our specialized expertise, and why that's not just unfair...it's unsustainable. I'll introduce you to a framework to help you calculate your rate based on your skills and experience.

Closing the Gaps

Identify what is contributing to your burnout

We identify the areas of your business that leak energy and contribute to burnout.  We'll help you identify the ONE change you can make this month and build the support system you need to follow through.

Marketing Foundations

Finding your people

Marketing doesn't mean becoming someone you're not. This week, you'll learn to talk about your work with the same confidence and compassion you bring to the therapy room...discovering the simple, sincere words that help the right clients recognize you're meant for them.

Marketing in Action

Getting visible

Visibility doesn't have to mean overwhelm. You'll choose a marketing rhythm that feels sustainable whether that's referral relationships, a simple website update, or professional photos and get peer support as you practice saying your message out loud without overexplaining.

Solidify Your Foundation

Create your 90 day action plan 

Bring together everything you've learned to prioritize your foundation fixes.  Whether you’re giving notice to an insurance panel, raising your rates, implementing a sliding scale framework or creating more spaciousness in your schedule, this is where ideas become reality.  On this call you’ll ground that transformation into a clear, actionable 90-day plan. 

Practice Evolution

Integration and choice

We’ll reflect on your journey through the program, acknowledge what has shifted, and create space to consider how your practice might continue to evolve. For those who are curious about what’s next, we’ll explore aligned ways to share your expertise and increase your income. This conversation is about evolution with intention, guided by what feels sustainable and meaningful to you.

Module 1:  Business Fundamentals

Build the financial foundation that prevents burnout instead of causing it

Stop flying blind with your practice finances. This module helps you understand exactly where your money comes from and where it goes...without becoming an accountant. You'll learn how to pay yourself consistently instead of whatever's left over, understand the six levers you can pull to increase your income, and build a financial foundation that actually prevents burnout instead of contributing to it.

✓ Master the basics of business accounting so you can make informed decisions about your practice

✓ Identify your six income variables and learn strategic ways to increase revenue beyond adding more clients

✓ Create a sustainable payment structure for yourself across four critical categories: regular income, vacation fund, emergency savings, and retirement

Module 2:  Confident Rate Setting

An ethical approach to setting private pay rates

Discover why you're probably significantly undercharging and get the tools to fix it. This module introduces the TYTTP Rate Calculation Framework, a researched approach that helps you set private pay rates based on your actual expertise, training, and market position. You'll learn why the insurance reimbursement model has systematically devalued your specialized skills, how to calculate an ethical rate that reflects your true worth, and exactly how to communicate rate increases to current clients without damaging the therapeutic relationship.

✓ Use the Rate Calculator Tool to determine your sustainable private pay rate based on market data, certifications, specializations, and regional cost of living

✓ Understand the critical distinction between product-based and service-based pricing and why insurance companies treat you like a product

✓ Implement strategic rate increases (including multi-step approaches for larger adjustments) with clear, confident communication scripts

Module 3:  Practice Policies

Create boundaries that protect your business and support your clients' healing

Transform your policies from something you dread enforcing into a therapeutic tool that actually supports your clients' healing. This module addresses the three policy areas that directly impact your revenue and capacity for trauma work: cancellation and payment policies, sliding scale agreements, and communication outside sessions. You'll learn why clear policies are trauma-informed care, how to handle the transference and countertransference that shows up, and how to communicate policies in ways that build trust rather than create ruptures.

✓ Develop cancellation, no-show, and payment policies you can actually enforcewith strategies for making ethical exceptions when clinically appropriate

✓ Create a sliding scale framework that allows you to offer accessible care without subsidizing your entire practice or building resentment

✓ Establish clear boundaries around between-session communication that protect your energy while supporting clients' nervous system regulation

Module 4:  Caseload & Schedule Optimization

Design a schedule that protects your energy

Learn how to design a schedule that works with the unpredictable nature of trauma work instead of against it. This module helps you determine your actual sustainable caseload (not what you think you "should" be able to handle), optimize your schedule for the reality of trauma work, and protect your energy so hard sessions don't derail your entire day. You'll also get clear guidance on the ethics of referring out when your life circumstances change or your caseload becomes unsustainable.

✓ Calculate your sustainable caseload based on your current life circumstances, client acuity mix, and energy capacity with permission to adjust as life changes

✓ Implement strategic session spacing, client placement, and recovery windows that account for trauma work's unpredictability

✓ Create energy protection rituals and plan adequate time off (with coverage strategies) so you can actually rest without financial anxiety

Module 5:  Professional Development

Build depth over breadth and stop training from a place of "not good enough"

Stop collecting certifications from a place of "not good enough" and start investing strategically in depth. This module helps you distinguish between professional development that genuinely builds your expertise versus reactive training that manages imposter syndrome. You'll learn why going deeper in what you already know matters more than adding another modality, how to build a support structure (paid consultation, peer support, personal therapy) that actually sustains you, and how to create a 5-year vision that guides your training decisions instead of letting FOMO drive them.

✓ Recognize when you're reaching for training from insecurity versus strategic growth and shift to depth over breadth

✓ Build your essential support team: clinical consultation, peer support, and personal therapy (the three roles every trauma therapist needs)

✓ Develop a professional vision that helps you say no to distractions and yes to aligned growth that prevents burnout instead of adding to it

Module 6: Marketing & Professional Visibility

Speak the heart of your practice with clarity

This module teaches you to think of your website as the first step in the therapeutic relationship...a place where potential clients can feel seen, understood, and safe before they ever contact you. You'll learn how to get clear on your specialization and ideal client , create website copy that actually connects with the people you serve best, and make yourself findable in a world where AI tools are changing how people discover therapists.

✓ Define your specialization and niche using your actual clinical experience then communicate it clearly so ideal clients recognize themselves in your work

✓ Create your core website pages (homepage, about page, contact) using proven frameworks and AI tools that capture your authentic voice

✓ Develop a simple content strategy (blog posts, resources) that positions your expertise and helps people find you through both traditional search and AI tools

Module 7: Practice Evolution

Explore what's possible

Explore what becomes possible once your foundation is solid (without pressure to do more than you're ready for). This bonus module helps you identify whether you're ready to enhance something you've already started (like offering intensives or consultation) or create something completely new (like course development or specialty services). You'll learn the two paths for practice evolution, realistic timelines for meaningful income from expanded offerings, and how to choose your next direction based on what actually energizes you rather than what you think you "should" do.

✓ Assess whether you're ready for evolution work or need to stay in foundations mode longer (both are valid choices)

✓ Identify which direction has energy for you: enhancing partially developed offerings or creating new income streams

✓ Choose one clear focus for the next 6-12 months instead of scattering your energy across multiple possibilities