You love this work. Now let's build a practice that lets you keep doing it.
An 8-week coaching program for trauma therapists ready to grow beyond the therapy hour and build a practice that lasts.
Fridays, 1–3 pm ET · July 10 – August 28 · 20 spots only
You love this work. That was never the problem.
What's stopped working is the model underneath it.
A full caseload of back-to-back sessions with rates set by insurance companies, and a schedule that leaves no room to build anything else.
You're starting to wonder if this is even sustainable, all while you're watching talented colleagues quietly plan their exit from the field.
Maybe you're asking yourself...
"I love this work, but how do I make it sustainable for me and my family?"
"Can I stay connected to the work I love and still have financial stability?"
"Is now the time to start something new?"
It's time to build a practice that can support you for the long haul.
This program has energized me and made me re-engage with my work in a way I haven't felt since I started my practice a decade ago. I feel like I'm building the practice I always wanted.
What's actually true
The problem isn't you, and it isn't the work.
It's the structure you inherited.
The insurance model asks you to trade time for money at a rate they set.
It was never built to sustain a career in trauma work.
But the security that once made insurance feel safe is eroding in real time. The landscape is shifting, AI included, and it will reach private practice whether or not we are ready for it.
The urge to evolve your practice is the sign of a clinician who has outgrown the old model and is ready to use their expertise differently.
That can look like:
There is no single right answer.
There is the one that fits your life, your values, and the contribution you want to make to this field.
A note from Kristen
I know how this feels. I've been there, and so have most of the therapists I work with. I redesigned my own practice when life demanded I work less and make more. Over the next few years I added consultation, teaching, and intensives.
Then my friend and longtime colleague Laura asked me to coach her on adding intensives. After a few months she said, "we need the support of someone who understands our business." This program came out of that conversation.
I'm not a guru. I don't know what's best for your business. You do. What I know is what most trauma therapists are missing structurally, and the stories most of us carry about money and worth. If you let me be part of your growth, I'll share what I see and support you in making the best decision for your circumstances.
Why this program? Why now?
Business Coaching Tailored to You
Business conversations are different because we take into account the clinical complexity, ethical considerations and uniqueness of your work.
Landscape is Changing
Insurance companies are reducing their rates and adding AI support. Specializing and diversifying now builds a practice resilient enough to stay healthy whatever the future brings.
Money & Worth
The money shame that runs deep in this profession, and the specific challenge of pricing specialized expertise that took years to build.
Community Support
Expanding your business as a trauma therapist is best done in community. Giving and receiving feedback and support is what makes change possible.
TYTTP was built for exactly what you're navigating. Not therapists in general. Trauma therapists specifically.
Next cohort July 10 · 20 spots only
What's included
This is an 8-week group coaching cohort. It runs with a maximum of 20 people, intentionally small so the work stays real and the community stays close.
8 Live Group Calls
2 hours each. The first two lay the ground: your business owner identity and the real value of your work. From there we move through five stages: Intention, Plan, Build, Show Up, and Grow.
Voxer Access
Direct access to Kristen throughout the program so you keep moving between sessions instead of waiting for the next call.
Cohort Community
A community of trauma therapists doing this work alongside you, who understand it and won't let you stay stuck.
Bonuses included with enrollment
The Foundations Digital Course
The conceptual backbone of everything we do together. Yours to keep for as long as the program is offered. NBCC CE credits have been applied for. If granted, they're yours upon completion.
Website Copywriting Tool
Built specifically for trauma therapists. A guided process that produces block-level copy for your home, about, FAQ and contact pages. Access included during the 8 weeks.
Next cohort July 10 · 20 spots only
What other trauma therapists are saying
After working with Kristen I started three groups and filled them, which brought in an extra $1,500. I was also invited to facilitate an EMDR training, which brought in another $3,000. That's a $4,500 increase in revenue in just a couple months. I also booked three intensives with current clients.
I raised my rates from $150 to $165, and I'll step up to $200 soon. I also started taking my cancellation and no-show policies seriously.
I have a plan and specifically next steps more clearly identified in my mind, I have begun to explore the AI tools, and feel more confident I can do what I intended to do.
It feels like taking off a heavy backpack and sitting down and taking a big deep breath... right next to another clinician who is doing the same.
I now see myself as a practice owner, not just a therapist. I'm thinking differently about how I want to grow, and I feel empowered to create a practice that is sustainable as well as profitable.
The community aspect was really amazing to have access to. Feeling the energy from other clinicians, seeing how they handled roadblocks and challenges, it was really validating and supportive.
Hearing others share some of the same struggles and concerns was very grounding and validating. It was also helpful to hear the bravery of other clinicians stretching out of their comfort zone.
This program will help you identify where you need to focus time and energy and how to do it. It gives practical tools and direction based on wherever you are in your practice development.
Owning this type of business is a very niche market and general business guidance doesn't translate to trauma therapy. Kristen's program allowed for clarity and accurate information about my field and how it relates to my business.
What we cover together
The first two weeks lay the ground: who you are as a business owner, and the real value of what you bring to the people you serve. From there, the program moves through five stages of building your practice transformation: Intention, Plan, Build, Show Up, and Grow. You don't have to complete all five in eight weeks. You have to know where you are and what your next real step is, and you'll leave knowing both.
Become a business owner.
The moment you opened a private practice, you became a business owner. This week is about claiming that identity intentionally. We look at why trauma therapists resist it, what the shifting landscape of mental health care means for your practice right now, and what becomes possible when you start making decisions from a business owner lens instead of a purely clinical one.
Understand your value.
The emotional heart of the program, and we discuss it early on purpose. You can't price or build around work you secretly believe you shouldn't charge for. We separate money from value, look honestly at why trauma therapists are systematically undercompensated, and name what you actually know, the skills and gifts you bring, and how needed they are. This is the week that sets you up for the rest of the program.
Set your intention.
Whether you have a clear idea of what you want from the program or a few rattling around, this is the week you get clear on your path for the next five weeks. You name your direction out loud: "I want to start offering intensives," "I'm going off some insurance panels," "I want to build a course." And you bring it to people who get it. Your peers reflect back what they hear and offer honest feedback, sometimes naming the idea you light up about when you're weighing two. You leave with a clearer sense of where you're headed, which is what makes everything after it possible.
Create the plan.
This week you turn your intention into a plan you can actually follow. First you get specific: who you help, the problem you solve, how you help, and why. Then you map your next real steps, which look different depending on where you're headed. If you're offering something new, that might mean testing a small version in the market: an intensive with a current client, or a free talk. If you're making a structural change like moving off insurance panels, it means looking honestly at what that takes: how it impacts your clients, the financial considerations, what has to be true for it to work. You leave with a plan that fits your direction, not a generic checklist.
Build a foundation.
Now that plan needs something underneath it. We walk your idea through four of the five business foundations, financials, operations, time management, and professional development, and find the gaps. You leave with a focused to-do list of the things you set once: your price, your policy, the time you protect, the contract you need. Finite and doable, not a mountain.
Connect to who and why.
Marketing is where the old stories come up hardest. Before any tactics, you reconnect to the person you are helping and your therapeutic superpower, the thing you do so naturally you've stopped noticing it. When you're anchored here, putting yourself out there stops being about you.
Bring it to life.
This week you turn who and why into something real: a new program page for your offer, a refresh of your existing site, or a first website if you're starting from scratch. Using the Website Copywriting Tool, you leave with a direction for your copy and a clear next step. The goal isn't a finished site. It's removing the fear and seeing the path.
Celebrate and look ahead.
This week is about reflection. We honor how far you've come, locate where you are, and name the one direction worth growing next. For most people that's more reps or a first launch, and that is exactly right for eight weeks. Participants interested in continued support after the program will hear about the Graduate Membership.
What you leave with
By the end of 8 weeks you will have built the following during the program:
Business model clarity
Clarity on your business model, whether that includes intensives, consultation, groups, courses, or strategic foundational changes.
90-day action plan
A concrete 90-day plan with actual next steps, not just ideas, and protected time on your calendar.
Rate confidence
Confidence in your rates and language to communicate your value to clients and referral sources.
Website copy draft
A working draft of your website copy for home, about, FAQ and contact pages.
Community
A community of trauma therapists who understand this work and won't let you stay stuck.
Momentum
Momentum on the thing you've been putting off for years.
The investment is $1,297.
Most professional investments make you a better clinician. This program is designed to translate directly into income and profitability. We focus on the rates, offers, and income streams that actually change what you earn.
The 14-day guarantee
If you join and realize within the first 14 days that this isn't the right fit, email me and I'll refund your investment. No hoops, no guilt. That gives you two full weeks to explore the Foundations course, show up to the first two calls, and get a real feel for the cohort.
Want to keep going after Week 8?
Graduate Membership. An ongoing container for niche refinement, website development, income stream growth, and community accountability. We meet weekly on Mondays from 11 am to noon ET and once a quarter for a two-hour deep dive.
Open to coaching program graduates only.
This program is for you if
This is for you
- You've been thinking about expanding your income but don't know where to start
- You want to offer intensives, consultation, groups, or other services beyond traditional therapy
- You're ready to look honestly at your rates and what they reflect
- You want support and accountability from someone who understands trauma work specifically
- You want a community of peers who understand this work
This is not for you
- Therapists just entering the field
- Those looking for a quick fix without implementation
- Clinicians not ready to examine their relationship with money and worth
- Those unwilling to show up and do the work between sessions
Frequently asked questions
Most business programs treat trauma therapy like any other small business. They aren't built for the clinical complexity, the ethical weight, or the specific stories trauma therapists carry about money and worth. TYTTP is. The work is paced for how trauma practice actually moves.
Honest answer: you'll spend two hours a week on calls plus some implementation time between sessions. If your schedule genuinely cannot hold this, the Foundations Digital Course is a self-paced alternative, or wait until the next round. The cohort runs three times a year.
I have applied for NBCC CE credits for the Foundations Digital Course. If credits are granted, they will be yours when you complete the digital portion. The live cohort calls are not CE-eligible.
All calls are recorded and available within 24 hours, and Voxer access keeps you connected between sessions. If your calendar can't hold eight Fridays, the Foundations Digital Course is the self-paced alternative.
No. Some participants drop their lowest-paying panels. Some go fully private pay. Some stay on insurance and add intensives or consultation. The right outcome is the one that fits your life, values, and goals.
The cohort is where the structural work happens alongside other trauma therapists. Individual coaching is one-on-one and focused entirely on your specific practice. Many do the cohort first, then add individual coaching for deeper support.
The decision in front of you
You can spend another year inside a practice structure someone else designed. Insurance rates set by someone else. A caseload that eats your weekends. The offer you've been thinking about for two years still un-launched.
Or you can spend the next 8 weeks redesigning your practice with Kristen and a community of trauma therapists doing the same work, alongside you, in real time.
Both are real choices. Only one of them gets you a business you have agency over.
Next cohort starts July 10, 2026 · 20 spots available
You don't have to choose between doing this work and having financial stability. You can build a practice that affords both.
Questions? Email kristen@curioustraumatherapist.com
